During the Orchid Inspiration Days OK Plant launches the label Kolibri Company. An umbrella label of consumer brands Kolibri Orchids, Kolibri Greens and Kolibri Home. A strategic step to to market a strong consumer brand to the green specialist trade.
OK Plant has been selling 9 cm Phalaenopsis under the brand Little Kolibri Orchids for twelve years. Recent research shows that peers (retailers, trade and suppliers) name this brand as one of the most successful consumer brands in the plant business. “With the introduction of the umbrella label Kolibri Company we are taking the Kolibri consumer brand to a higher level and expanding our range of products and services,” says Desiree Olsthoorn, owner of OK Plant. "Of Kolibri Company we want to be the starting point for a green lifestyle, where customers can make their personal choice, to transform their home into a place where they can relax. The label is subdivided into three consumer brands Kolibri Orchids, Kolibri Greens and Kolibri Home. Still based on the same mission to bring the power of nature into your home with 'a Kolibri', brimming with positive energy.”
Recognizable appearance: new logo and new packaging
Kolibri Orchids (9 cm) have been cultivated for years and from January 2022 the Phalaenopsis will also be available in a 12 cm cultivation pot. The green plants of Kolibri Greens are available in 6 and 9 cm. Kolibri Home offers decorative pots and home accessories tailored to current interior trends and to each other. All products are provided with a new, unambiguous and recognizable Kolibri appearance. Both plants and accessories can be mixed and matched with each other.